Author: Fitz Thiar
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Categories: Opinion
Marketing Toolkit update and testing
For many small businesses, marketing is too expensive and too time-consuming to do it properly. Myriad tools exist (and agencies) that offer to solve part of the problem, but they all demand monthly or yearly subscriptions, are overly complicated, and generally packed full of features that you simply don’t need. And the costs stack up, quickly. You’ll have noticed that my socials have been very quiet this past month as I’ve been keeping my head down working on Thiar Toolkit (formerly “Fitz Social Publisher”) which was my attempt to build a social media publishing platform that I can use myself…
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Two easy steps to ruin any podcast
Two trends are happening across podcasting which are absolutely obliterating the listener experience. Both are related, and I assume are the result of the publishers, not necessarily the podcaster themselves, trying to hit revenue and engagement targets. Ad overload First, simply too many ads. I’m not talking “podcaster reads ad” moments; I’m talking about pre-, mid-, and post-roll ads that are simply egregious in quantity. Podcasts produced by iHeart Podcasts (at least the ones I have subscribed to) are particularly bad at this. I don’t mind listening to a few ads to support a publisher or podcaster, but when there…
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