Tag: Engagement
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Two easy steps to ruin any podcast
Two trends are happening across podcasting which are absolutely obliterating the listener experience. Both are related, and I assume are the result of the publishers, not necessarily the podcaster themselves, trying to hit revenue and engagement targets. Ad overload First, simply too many ads. I’m not talking “podcaster reads ad” moments; I’m talking about pre-, mid-, and post-roll ads that are simply egregious in quantity. Podcasts produced by iHeart Podcasts (at least the ones I have subscribed to) are particularly bad at this. I don’t mind listening to a few ads to support a publisher or podcaster, but when there…
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