Tag: Podcasting
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Two easy steps to ruin any podcast
Two trends are happening across podcasting which are absolutely obliterating the listener experience. Both are related, and I assume are the result of the publishers, not necessarily the podcaster themselves, trying to hit revenue and engagement targets. Ad overload First, simply too many ads. I’m not talking “podcaster reads ad” moments; I’m talking about pre-, mid-, and post-roll ads that are simply egregious in quantity. Podcasts produced by iHeart Podcasts (at least the ones I have subscribed to) are particularly bad at this. I don’t mind listening to a few ads to support a publisher or podcaster, but when there…
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Podcast Loudness Levels Are Still Crap
-16 LUFS for podcast (stereo) audio has been the standard for longer than I can remember. By exporting your audio at this level, you help ensure that your listener isn’t suddenly forced to either raise their volume to hear your podcast properly or panic grab for the volume button before their eardrums start to bleed. I sometimes feel like podcasters, even established ones who should know better, think that their show exists in a vacuum. The listeners shown in your stats dashboard listen to your show and your show alone, so fuck them, and fuck the larger podcast community. I’ll…
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