Author: Fitz Thiar
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Shopify’s App Store Problem
Shopify has a strong developer ecosystem, but it isn’t an excuse for a lack of basic functionality. I get that Shopify attempts to be the one-stop shop for well, online shops, by providing the storefront, payment processing, blogging, newsletter, and pretty much most aspects of your marketing. It’s a big ask to cover all of that from one platform, but as I’ve been working with clients who use the platform for their storefronts, I’ve been shocked by how much basic functionality is missing. A very simple example is social share buttons for product pages. There simply isn’t an option to…
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Google search queries are at an all-time high. Ironic.
There’s a disgusting irony in Google announcement that search queries on their platform hit an “all time high” in the first quarter of 2026. Search had a strong quarter with AI experiences driving usage, queries at an all time high, and 19% revenue growth. Part of me wants to scream, “Of course it did, Sundar”! It wouldn’t be a stretch to say people are searching more because the AI returned results are, at best, shit of questionable quality and, at a minimum, cannot be trusted. Therefore, you’re getting more search queries because users have to work harder to get a…
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